Motivations Associated with Food Choices among Adults from Urban Setting

Motivation for food choices is one of the most important determinant eating behavior, because it comes from within person. The aim this study was to observe choice motivations and estimate differences in demographic health characteristics towards motives adult population (n = 675; 54% women, ≥18 years) urban setting. Food were assessed using an online questionnaire validated by EATMOT project. Using K-Means cluster analysis, participants divided into two clusters six motivational categories choices. Regarding least motivations, 1 chose based on emotional 2, they environmental political motivations. In addition, younger obese individuals had more pronounced conclusion, emphasizes need address healthier among overweight young people. prevalence growing awareness sustainability indicate a willingness take actions that benefit personal environment. Apart providing education, society’s responsibility create environment promotes implementation acquired knowledge changes dietary habits.